The F-Word

So if you haven't been able to tell based on my previous blogs, I am a bit of a feminist. And I claim this title and everything that comes with it. But my question for you is, what does it mean if you are not a feminist? Does that mean you don't believe in equality for women? That we shouldn't be paid the same? That our opinions shouldn't matter?

The link to the video I have attached to this post, sadly shows that there are people in this word that not only don't claim to be feminists, but reject and distort the meaning. It's about equality, it's as simple as that. We're not planning on locking everyone with a penis in a cellar and bringing them up once a year for breeding. We just want the chance have we deserve, they chance given to white men everyday. 

Humanity Has A Funny Way Of Erasing All Of The Moments In Women's History With Just 11 Letters

So how does this relate to consumer behavior. Because women make up 51% of the population in the United States, which means they make up 51% of the consumers, yet we are still not being hear. We are still not being represented. Because of this, women, especially young women are not getting a positive representation of what they as women are capable of, what they should aim for, or who they can even look to for inspiration. We are constantly told to be quiet and know our place.

Until women are respected as equals, we won't represented in products, the media, or in society in the way that we should. 

Basically, no matter if you are a woman, man, or anything in between, embrace the F-Word, because that is embracing equality.