Friday, April 11, 2014

Forever young...

Americans spent a whopping $33.3 billion on cosmetics and other beauty products in 2010. Our society puts huge pressure on maintaining youth for both men and women, which is extremely ironic, because we spend the first quarter of our lives trying to appear more mature than we are. There is about a 5 (maybe 10, if you’re lucky) year period where you can enjoy the age you are at.

But don’t worry folks; we have a cure for all your flaws, every wrinkle, every sunspot. We are bombarded in magazine and on television with creams, makeup, etc. everything and anything that will restore your youth. I remember, at 19-years old, my friend’s mom getting to night cream filled with cologne because “we’ll be old before we not it.” Seriously? I’m just getting off face wash for acne and now there is this?

The marketing world has pour thousands and thousands of dollars into society to make use think that once you hit a certain age you start losing value. I’m not a car; I can’t be depreciated.

Shouldn’t we cherish age and experience. Shouldn’t we look at every wrinkle, every spot, every grey hair and know that they are there to prove that a life was lived. We laughed, we played in the sun. We drank too much and slept to little and had one hell of a time.



If you want to look like you haven’t lived, that’s easy. Don’t live. Lock yourself in a box and be preserved in perfection forever. But if you want a good story to pass on to the next generation, live it up, drink it down, and cherish ever every moment that has made you grow as a person. To me, the biggest skin flaw would be not having a single wrinkle that tells your story.

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